There are several tools and techniques that you can use for your digital marketing campaign, e.g. Search engine optimization, social media marketing and email marketing. Remarketing, analysis and measurement, as well as other advanced tools, use data acquisition and machine learning to make marketing exponentially more effective. By working with a competent agency or paying out money yourself, you have a great advantage over your competitors who are still trying to create brand awareness with traditional media.

The key to success with an integrated marketing strategy is to take into account the strengths of any marketing tactic and use these strengths to maximize results. Many small businesses cannot afford a radio, television or poster campaign. However, many can afford digital marketing techniques to reach and connect an ideal backlinks marketing1on1 audience. Effective digital marketing helps small businesses learn customers’ online habits so they can better target ideal customers. It is based on solid market research to inform the next course of action. With 73 percent of adults using a social network, companies are digitally committed to attracting more customers.

Ultimately, inbound marketing is a method by which digital marketing assets attract, involve and inspire online customers. Digital marketing, on the other hand, is just a general term for describing online marketing tactics of any kind, regardless of whether they are considered in-depth or outgoing. Digital marketing takes place in many marketing functions today. In small businesses, a generalist can simultaneously own many of the digital marketing tactics described above. In larger companies, there are several specialists in these tactics, each of whom focuses on just one or two of the brand’s digital channels. Digital marketing specialists are responsible for promoting brand awareness and lead generation across all free and paid digital channels available to a company.

One of the reasons why digital marketing takes over traditional marketing channels is the ability of Internet marketing tools to interact with specific target groups in real time. Your customers expect commitment in any form by interacting with your brand or your company. How your company deals with such commitments and interactions means the difference between business success and failure, as does the eMarketer Key Digital Trends report for 2014, as shown below.

The clearer the goal of your digital marketing strategy, the clearer the online customer value will be. Your potential and existing customers can distinguish between you and your competitors, so they are loyal to you. The same can happen to you, maybe not to the same extent, but you can certainly expect the same positive results. Marketing is never just about promoting your goods and services or increasing your company’s commitment.